Industry news
Pearls Wines launches Victoria Bitter for Indian market in Delhi
Last updated: 14 January 2010
Pearls Wines, a Delhi-based importer of alcoholic and non-alcoholic
beverages, along with Australian Trade Commission recently announced
the official launch of Victoria Bitter, popularly known as VB,
Australian Beer in the Indian market. Pearls Wines will now be
importing and distributing VB beer in India. The launch held at the
Australian High Commission premises in Delhi was attended by Peter
Varghese, High Commissioner of Australia to India; Michael Carter,
Trade Commissioner, Australian Trade Commission, and officials of the
Pearls Wines. F&B Managers of branded hotels and restaurants from
across NCR were also present on the occasion.
Pearls Wines, a
division of PGF Limited, is engaged in the business of importing and
distributing a range of Australian and other foreign liquors in the
Indian market. These include Rock Energy Drink, Ignite Vodka and
drinks, Multivitamin Mineral Water, etc.
Announcing the launch,
Rikhab Jain, General Manager – International Operations, Pearls Wines
said that the company would strive to create a niche for VB in the
imported Beer segment in the Indian market.
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