Industry news
Soft drink firms form IBA beverage body
Last updated: 07 July 2010
The Coca-Cola Co and PepsiCo have joined forces with a number of other leading beverage firms in India to form a trade body to address concerns faced by the sector.
The Indian Beverage Association (IBA) was formed this month. Members include: Dabur India, Red Bull India, Jain Irrigation Systems, Tetra Pak India, Pearl Drinks, Bengal Beverages, Coca-Cola India and PepsiCo India Holdings.
Arvind Varma, secretary general of the IBA said the body aims to be “the national voice” for the non-alcoholic beverage industry and will serve as an inter-face between the industry and the Government and public.
“We are extremely happy to announce the formation of India’s first-ever Indian Beverage Association (IBA)," said Varma. "The association will serve as an inter-face between the industry, the government and the public, besides providing a unified and focussed viewpoint in respect of legislative and regulatory matters.”
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